The Bread 'N Buttah of My Copy
Landing Page Copy & Wireframe
Your homepage or landing page is often the first place a potential customer will visit when they land on your website.
And while landing pages are almost always conversion-focused, homepages on the other hand may not be. But they definitely can, and should be if you’re looking to drive your traffic into taking a certain action once they visit.
Conversion-focused homepage copy is different than general homepage content in its focus on direct response rather than being purely informative.
Landing pages are the same way – urging visitors to take an action utilizing copy along with design suggestions.
Sales Page Copy
These grand projects sit “on the top of the mountain” when it comes direct response copywriting.
If you’re specifically looking for a type of copy that converts leads into paying customers at the highest rates, then look no further than sales pages.
Sales pages differ from landing page and conversion-focused homepage copy in their length, depth, and the amount of heavy research that goes into creating them.
Sales pages are often a dozen or more pages long, with the sole purpose of selling a very specific product or service to your target audience at maximum conversion rates.
Emails are one of the most effective, but severely underutilized forms of direct response marketing.
More people trust emails than they do a text from a business, direct physical mail, and a whole bunch of other forms of marketing.
A persuasive nurture sequence or warm welcome series can do WONDERS for the loyalty you build with subscribers…
Not to mention your conversion rates as well.
Static Webpage Content
As visitors come on to your site, they’ll not only judge your design, but also the words they read.
Visitors want to know who you are, what you offer, how you came to be, and how you can make their lives better.
Make it easy for the traffic that comes to your site to get both the big picture and little details they need to make a decision about the value of your business.
Invest in ensuring that your website is a digital, easy to read document that captures everything potential clients and customers would want to know.
Static webpage content refers to non-conversion focused homepages, about us pages, mission statements, FAQs, services, contact, and more.